AJE STORE CONCEPT.
More an evolution, than a creation. Together with the Aje Brand Team, N+N have hand crafted each location to identify with stories within the brand. The use of natural materials, texture and a muted palette, with bold forms, sweeping curves and raw copper rails talk to the Raw Femininity of the brand.
With the release of a new season, each store acts like a canvas for the range to be presented on. Considered planning tailors each space to the local market and demographic, whilst continuing to redefine the Aje Sanctuary.