The Connor Brand asked N+N to very simply “make our stores better”. On review, the culmination of many small changes moved the interior to another level. The biggest effect was increasing capacity in the store which had a direct result of increased turnover, without making the store seem cluttered or busy.
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Managing the detail through to completion, thanks to our partners at IA Hardware who continue to supply a complete fit out package for the business, we could ensure each decision made was tested and realised quantifiable benefits before wider application.
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N+N continued to work with the group following the project's success, summarised by the group GM’s comment – “This store sets a new standard of ‘world class’ for a value apparel retailer!”