DECJUBA CONCEPT.
Across multiple sites a new direction has been set. Extensive organic openings, the removal of shopfront glazing and traditional display windows, create a welcome change in the mall landscape. Paired with a strong lighting design and enhanced material palette, the larger format stores bring the groups brands together.
N+N has collaborated closely with the Decjuba team to evolve the store concept, bringing a fresh direction to the brand’s newest space. This exciting update features custom fixtures and a new palette of finishes, redefining Decjuba’s signature look and feel. The store unites all Decjuba sub-brands, including Decjuba Kids and D-Luxe, under one roof. Prominent signage displays all sub-brands, creating a cohesive and distinctive presence, while essential wayfinding ensures ease of navigation, offering a seamless and convenient shopping experience.
This new concept has been implemented at Westfield Bondi Junction and Westfield Doncaster.