Connection with the brands heritage was pivotal for this project, with more stories to be told. From the HH mark across virtually every outdoor pursuit, bringing this to life across digital and instore signage, whilst creating feature product areas and highlights completes the shopping experience whilst externally the bold colours and brand signage makes this space identifiable from a distance, within the heart of Melbourne.

Galleria Melbourne marks the brand’s 11th store in Australia, showcasing an evolved design in this marquee corner site. The team at North+North worked closely with the brand to connect the heritage and legacy of the HH mark and its enduring presence in every outdoor pursuit. With the inclusion of digital elements, new fixture design and feature areas as well as an evolved lighting concept, this store commands presence in an extremely well established shopping precinct. Located at a prominent corner site, bold colours and clear brand signage makes the shopfront identifiable from a distance in a busy CBD environment.