AXL+CO was conceived as a dedicated retail environment for the 3XL–7XL Connor customer, but quickly evolved into a brand with its own clear identity. While grounded in the Connor ecosystem, the offer was redefined through a space that responds directly to the needs of the bigger man—more generous, comfortable fitting rooms, improved privacy, and fixture systems designed to accommodate increased garment length, scale and weight. Merchandising and display were carefully considered to ensure clarity, ease of navigation and a more confident in-store experience, while the design balances brand expression with spatial restraint, using proportion, materiality and rhythm to create a composed and adaptable environment.