North + North Partnered with Helly Hansen to implement their global concept across their australian stores.

Connection with the brands heritage was pivotal for this project. Starting with Chadstone, the team at North+North worked closely with the brand to connect the heritage and legacy of the HH mark and its enduring presence in every outdoor pursuit. With the inclusion of digital elements, new fixture design and feature areas as well as an evolved lighting concept, this store commands presence in an extremely well established shopping precinct.