The new direction for DeCjuba was delivered around an opportunity to activate in the largest format store to date. This called on a need to elevate the instore experience, whilst creating zones for each of the brands in the group to express themselves. With organic forms, from the facede to interior elements, to a deliberate lighting design.

From delivery through to installation, the project prioritised control and clarity. Early alignment of design, procurement and manufacturing enabled significant efficiencies, both in cost and program. The outcome is a highly resolved environment that can be delivered consistently across multiple locations, supporting rollout strategies without compromising design quality.